This tour is designed to be fun for the whole family, young and young at heart! Grab your friends and make a day of it. It is even a perfect date idea! With everything, a short drive away can make it a day trip or for those outside the area, make it a weekend getaway close to home!​ All ages and all sizes of groups whether it be families or friends. Aimed towards the locals of the Thompson Okanagan region but offers the opportunity for those from other regions or countries to experience when they extend their stay​.

Directed towards the Free Spirits, Authentic Experiencers, and Cultural Explorers​ Explorer Quotient.

Free Spirits:

• Demographics: 18-34, over half have young children, FT/students, higher than average income, average education​
• Social and Travel Values: Extrovert, driven, open-minded, fun-loving, spontaneous, adventurous. Luxury, checklist samplers, indulgent, fun/exciting travel with some learning, bragging experiences, escapism, appreciation of nature

Authentic Experiencers: ​

• Demographics: 55+, higher than average retired, average income, higher than average education​
• Social and Travel Values: Eco and well-being conscious, ethical, independent, more reserved, open-minded, care little about brands. Cultural immersion, historical travel, away from crowds, unstructured travel

Cultural Explorers: ​

• Demographics: 35-54, mostly FT, average income, higher than average education​
• Social and Travel Values: Highly motivated, risk-takers, spontaneous, creative, socially responsible, easy-going, not highly materialistic.  Off the beaten track, local connections, unstructured travel, historical travel​